Logos - UC Berkeley Brand
WEBUC Berkeley logo (academic identity) The UC Berkeley logo is our name set in a customized serif typeface that draws inspiration from the original metal version of the typeface and other Goudy works.
UC Berkeley Brand
WEBThe UC Berkeley logo is our name set in a customized serif typeface that draws inspiration from the original metal version of the Californian typeface and other Frederic Goudy works. The Cal script mark is the primary logo for athletics.
FAQ - UC Berkeley Brand
WEBThe B monogram, while new now, has a clear visual connection to the UC Berkeley logo and the academic prestige associated with the university. It is common for highly-regarded brands to use an initial from their name as their social media icon.
Icons & secondary marks - UC Berkeley Brand
WEBWhen used with intent, and together with the UC Berkeley logo, our secondary marks can help set the stage for storytelling and reinforce the defining characteristics of the brand.
Inside the two-year project to unify the UC Berkeley and Cal brands
WEBMay 28, 2024 · The Berkeley logo has been updated to be more legible and more closely match the styling of the Cal logo. The campus seal will be featured more prominently. And a new social media icon has been rolled out for the campus, with a “B” that matches the letter in the main Berkeley logo.
File : University of California, Berkeley logo.svg - Wikimedia
WEBApr 17, 2024 · This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain . Although it is free of copyright restrictions, this image may still be subject to other restrictions .
Colors - UC Berkeley Brand
WEBOur color palette helps us express our personality and elevate our identity — leading with Berkeley Blue and California Gold. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive image or visual story.
Signature system - UC Berkeley Brand
WEBThe UC Berkeley logo is our main identifying element: the singular expression of the university’s mission, brand positioning and personality. It represents our brand at the highest level and serves as our primary logo and trademark.
Wordmark - Your Identity Toolkit - University of California, Berkeley
WEBThe Berkeley wordmark (also known as the Berkeley logo) is of great importance to our identity and should be included on fundraising communications using the following guidelines.
Graphic elements - UC Berkeley Brand
WEBOur data visualization employs color blocks to complement the logo and create a vibrant representation of our impact. Whenever possible, use our primary colors to emphasize the largest or most important data points, and use secondary/tertiary colors …
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