Digital Marketing News | Marketing Dive
WEBThe rise of first-party IDs offers the promise of closed loop measurement, but carries with it both highs and lows, said CvE’s Paul Frampton. Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology ...
How Coke and Pepsi's rivalry shaped marketing — and where it …
WEBMay 3, 2022 · With the advent of TV advertising, and then the burgeoning counterculture of the ’60s, Pepsi sharpened its attacks, with shots across the bow at Coke’s fustier image. In 1963, Pepsi announced it would put $36 million behind a new “Think Young” brand platform, its most extensive campaign to date, per “The Cola Wars.”.
Mtn Dew reaches out to gamers, outdoor enthusiasts with rewards ...
WEBMar 25, 2024 · PepsiCo’s Mtn Dew is upping its marketing to niche audiences with the launch of two yearlong rewards programs that target consumers interested in the outdoors or gaming, according to a press release. The brand recently sponsored related events to support the programs. The Outdoor Gear Program invites consumers to …
Burger wars: How Burger King's rivalry with McDonald's …
WEBMay 17, 2022 · Burger King’s profits fell 40% in 1986, and the chain would soon look for a new ad agency. In 1982, Burger King launched an ad campaign (starring a 4-year-old Sarah Michelle Gellar) that called out McDonald’s by name and claimed the chain’s burgers were 20% smaller than those of Burger King.
How Bubly aims to shake up sparkling water with new Burst brand ...
WEBMar 19, 2024 · The brand extension lands with a bouncy ad campaign running on social, digital, TV and out-of-home that unites what executives called the Bubly family. Burst and the core sparkling water line come together in energetic creative that makes the product the lead character. Agency ODD developed the TV …
Social Media Marketing News | Marketing Dive
WEB4 days ago · Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads. The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals. By …
9 campaigns that boosted the mood in 2022 | Marketing Dive
WEBDec 12, 2022 · Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise. Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. War broke out in February, followed by a souring economy and ad market.
How Home Depot is renovating its retail media network to reach …
WEBPublished March 28, 2024. Chris Kelly Senior Reporter. Home Depot has rebranded its Retail Media+ offering as Orange Apron Media as it looks to differentiate itself in the market among not only home improvement networks, but retail media in general. Courtesy of Home Depot. Retail media is primed to be an adland priority in 2024 as networks ...
Celsius CEO on keeping a disruptor’s edge and staying focused on …
WEBOct 9, 2023 · Parent Celsius Holdings grew revenue in North America by 114% year-over-year in the second quarter to reach $311 million, and the company is eyeing a bigger global footprint. Below, Marketing Dive spoke to CEO John Fieldly about the MLS tie-up, the influence of PepsiCo and keeping a disruptor’s edge on an increasingly broad stage.
How Estée Lauder balances brand and performance marketing as …
WEBFeb 28, 2024 · Estée Lauder’s MMM ecosystem analyzes various marketing factors, from media and CRM to promotions and beauty advisors, with models based on specific key performance indicators (KPIs). As examples, the marketer uses Google query volume as a KPI to measure brand desirability at the top of the funnel, while focusing on brand site traffic in …