Account-Based Marketing (ABM) is transforming B2B marketing by focusing on high-value accounts and personalized campaigns.

Tom Newton, the company's vice president of revenue marketing, said Jasper's marketing team developed the AI-powered ...

Let's take a look at five key trends shaping this next wave: ...

Jasper is using AI to create personalized marketing content to target companies that might be interested in its products.

Marketers must be able to identify the right mix of tools and technology to facilitate higher-quality B2B lead generation and ...

The findings highlight the growing focus on targeted marketing strategies in one of Southeast Asia's most dynamic business ...

This blog tells you everything you need to know about account-based marketing (ABM): the three types; how they work; and when ...

These are interesting times in B2B marketing, a crowded space with a loud debate around strategy. The post DemandScience and ...

ZoomInfo Marketing, ZoomInfo's ABM platform, was launched in 2022 to help demand generation and ABM teams target and convert ...

Many B2B marketers may already feel overwhelmed by the proliferation of marketing technology vendors and applications. But account-based marketing (ABM) platforms with strong capabilities for account ...