Amazon CEO Andy Jassy didn’t provide an update on when the new Alexa would arrive during the company’s quarterly earnings call on Thursday. But he did offer some details on how Amazon imagines its re-architected voice assistant will stand out from rivals—whenever it finally launches.

Between the "smart" assistant's 2014 introduction and late 2022, Amazon's Worldwide Digital unit lost over $10 billion on Alexa alone. Despite countless hardware iterations and plenty of ads showcasing Alexa's ability to answer everyday questions,

Jassy revealed that Amazon is currently restructuring the "brain" of Alexa with a new set of foundation models. They are set to be unveiled soon. The announcement comes a few months after Amazon disclosed its plans to enhance Alexa with generative AI technologies.

If you’re wondering what happened to Amazon’s new and improved version of its Alexa voice assistant, you’re not alone. Bloomberg reports that the new Alexa is still stuck in its developmental phase and Amazon has cut off access to its beta phase including its new “Let’s Chat” phase.

A new report reveals how Amazon continues to struggle with building a better AI brain for Alexa as competitors surge ahead.