However, shopping from retailers like Amazon, Best Buy, and Walmart can often net you more savings — and all of those retailers have started to roll out early Black Friday-worthy deals on Apple products, with their official early Black Friday sales starting weeks ahead of the actual day.

If you’re looking for a deal on anything Apple sells—an iPad, Apple Watch, AirPods, MacBook, or anything else, there’s no better time to get one than Black Friday. No matter what you’re looking to buy, you’re going to find a great price—possibly the lowest ever.

So, if you see an iPhone 13 deal that’s $100 / £100 less than an equivalent iPhone 14 deal this Black Friday, it’s worth adding to your basket – especially if you’re someone who’s still valiantly sporting an iPhone X or iPhone 11, but doesn’t care for the latest smartphone bells and whistles.