First, YouTube subjugated viewers to longer unskippable ads. Now, not even pausing your screen will be an escape from them.

Google has found another way to turn your eyeballs into money: by turning paused YouTube videos into a new real estate for ads. A YouTube communications manager told The Verge they’ve seen “strong advertiser and strong reviewer responses” since they “rolled out Pause ads to all advertisers.”

These pause ads aren't replacing the in-video ads either, but rather adding more ads to your viewing experience.