Discover the fascinating world of generational classifications! From the Silent Generation to Gen Z, each group has its own ...

Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

We’ve heard so much about the mental health struggles of American teenagers. But Generation Alpha is more self-confident than Gen X ever was -- and that's a benefit.

Generation names are becoming increasingly confusing, with the latest cohort, Generation Beta, born from this year, and "zillennials ... He explained that he chose Gen Alpha and Gen Beta to ...

Gen Alpha is growing up in an era of heightened ... brands should be mindful of the significant influence a generation's early years have on lifelong brand loyalty, Mintel advised.

Generation Beta officially arrived on Jan. 1, successors to Gen Alpha. While the ... and already reshaping people’s lives in radical ways. McCall Cook, a 29-year-old videographer for weddings ...

The 2025 Common Sense Census report surveyed the media consumption habits of Gen Alpha children aged zero to eight years. This is the first post-pandemic examination of changes in children's screen ...