Matt Murray uses Reddit as his primary resource for understanding his teen son, mastering the lingo enough to use it in his ...

And, of course, one thing that brought Generation Alpha some semblance of joy—TikTok—could be banned. This is a generation of ...

The year 2025 marks more than just another turn of the calendar, it signals the arrival of a new generation, Generation Beta, ...

Hundreds of creators have swarmed New Orleans for Super Bowl 59, getting paid big contracts to make content for brands like ...

Below is an alphabetized collection of slang taken from both Gen Z and Gen A ... always used ironically. (See "Alpha male" and "Beta male.") Skibidi: Named after “Skibidi Toilet,” a popular ...

As the 2024 NFL season concludes, viewership and engagement among Generation Z and Generation Alpha has hit a record ... The push for creators comes after concerns about younger audiences' lack ...