Discounting plays a critical role, but its not the only way to stand out online. Here's how seven leading brands are positioning themselves for success.

Black Friday is one of the best, if not the best, times to pick up some new tech at a deep discount (rivaled only by shopping events like Amazon Prime Day ). Whether you need a new laptop, TV, or gaming console, you're bound to find a great deal during the holiday shopping season. That also includes keyboards.

The Samsung Galaxy S24 Ultra is one of the best Android phones to release this year. Despite launching at the beginning of the year, it can hold its own against its newer competitors, like the Pixel 9 series.