Bizarre Gen Alpha slang like ‘gigachad’ puzzles parents: ‘Like a foreign language’
Matt Murray uses Reddit as his primary resource for understanding his teen son, mastering the lingo enough to use it in his ...
Education Week5d
Generation Alpha Is Defined by Tragedy
And, of course, one thing that brought Generation Alpha some semblance of joy—TikTok—could be banned. This is a generation of ...
Ad Age22d
Marketing to Gen Beta, Gen Alpha, Gen Z, millennials, Gen X and boomers—what brands need to know in 2025
Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 12 hours 38 min ago By Garett Sloane - 1 day 1 hour ago By Lindsay Rittenhouse - 1 day 2 hours ago 1 day 3 hours ago By ...
Daily Mail20d
Say what! Gen Alpha's words of the year leave even Gen Z scratching their heads... so, how many do YOU know?
According to a new study by the Oxford University Press, one of the most popular words used by Generation Alpha - those born ... A whopping 15 per cent of children surveyed revealed that their ...
Marketplace9d
This year marks the start of a new generation, and marketers are already taking notice
With the new year comes a brand-new age cohort – Generation Beta, the group of children that will take ... the cohort from McCrindle Research. Gen Alpha, whose final members were born in 2024 ...