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The Denver Broncos moved away from the 'orange crush' uniforms in 1997. Why'd they do it?
At a press conference in Denver ... games. A Broncos team YouTube clip titled "Ranking the Broncos' uniforms throughout history" seems to point to Bowlen’s desire for a new logo as the reason ...
The Denver Post7y
Orange drink gone after bowl
Denver's Orange Crush bottler at the time was Joe Iacino. In fact, he and Broncos brass worked together to coin the popular nickname. And as the Broncos' "Orange Crush'' defense led the team to a 12-2 ...