Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Discover the fascinating world of generational classifications! From the Silent Generation to Gen Z, each group has its own ...

Gen Zers were born between 1997, when Tony Blair came to power in the UK, and 2012, when London hosted the Olympics. Many ...

We’ve heard so much about the mental health struggles of American teenagers. But Generation Alpha is more self-confident than Gen X ever was -- and that's a benefit.