Generation Beta? Meet the new demographic cohort born from 2025 to 2039 and what makes them unique
A look at the world’s next generation, Generation Beta, which will be made up of babies being born this year.
Gen Alpha Is Already Thinking About Their Financial Futures
A recent study looks at how the youngest generation is saving up for the future and the top 10 companies they’re spending on.
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A New Generation
Did you know Gen Alpha isn’t the youngest generation anymore? January 1st marked the start of “Gen BETA”, people born between ...
Is Gen Beta’s name actually an insult? Why some believe generation’s label is ‘cringe’
Every new generation bears a stigma — could this one be the worst? The title “Generation Beta” — a cohort that was first ...
What Generation Alpha is getting right: Our Best Life
We’ve heard so much about the mental health struggles of American teenagers. But Generation Alpha is more self-confident than Gen X ever was -- and that's a benefit.
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Which generation is more likely to fall for online scams? The paradox of the 'digital natives'
Despite being part of the most tech-savvy generations, Gen Z and Alpha are surprisingly more susceptible to online scams than ...