Generation Beta? Meet the new demographic cohort born from 2025 to 2039 and what makes them unique
A look at the world’s next generation, Generation Beta, which will be made up of babies being born this year.
Gen Alpha Is Already Thinking About Their Financial Futures
A recent study looks at how the youngest generation is saving up for the future and the top 10 companies they’re spending on.
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A New Generation
Did you know Gen Alpha isn’t the youngest generation anymore? January 1st marked the start of “Gen BETA”, people born between ...
What Generation Alpha is getting right: Our Best Life
We’ve heard so much about the mental health struggles of American teenagers. But Generation Alpha is more self-confident than Gen X ever was -- and that's a benefit.
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Which generation is more likely to fall for online scams? The paradox of the 'digital natives'
Despite being part of the most tech-savvy generations, Gen Z and Alpha are surprisingly more susceptible to online scams than ...