We’ve heard so much about the mental health struggles of American teenagers. But Generation Alpha is more self-confident than Gen X ever was -- and that's a benefit.

A new survey finds that content creation and video-game development are the top career aspirations for today’s kids.

Mark McCrindle, the demographer and social researcher responsible for coining “Gen Alpha” and “Gen Beta,” insists that the monikers have “no inherent meaning,” telling the Wall Street ...

The 2025 Common Sense Census report surveyed the media consumption habits of Gen Alpha children aged zero to eight years. This is the first post-pandemic examination of changes in children's screen ...