And, of course, one thing that brought Generation Alpha some semblance of joy—TikTok—could be banned. This is a generation of ...

Discover how Generation Alpha values and chooses brands committed to ethical practices and social responsibility.

The year 2025 marks more than just another turn of the calendar, it signals the arrival of a new generation, Generation Beta, ...

A child’s body mass index (BMI), blood pressure and physical activity levels have been linked to differences in the brain by the age of 20 – particularly the areas linked to dementia.

Gen Alphas love their skincare. Here is a roundup of the latest and safest products that are full of personality yet appropriate for young skin.

DAISE is a new range of mood-matching fragrance and body care by the co-founder of MONDAY Haircare launching in-store and online with Target on February 2, 2025.