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Beyond pocket money: How Gen Alpha is earning in the digital economy?
Digital technology is already making “kids’ earnings” a common practice, greatly shaping Gen Alpha’s online habits on the one ...
Marketing Dive10d
How instant-ramen marketer Samyang built Gen Alpha’s favorite brand
Samyang Foods, the maker of Buldak, sprung into action as the video went viral. Just a month later, the brand engineered another moment designed for virality, delivering a Buldak-themed party — and a ...
Gen Alpha Is Already Thinking About Their Financial Futures
A recent study looks at how the youngest generation is saving up for the future and the top 10 companies they’re spending on.
A New Generation Is Here. Its Name Is Already an Insult.
Generation Beta takes its name from the Greek alphabet, but for some parents—and every school-age child—its connotation is ...
How an Upstart Period Care Brand Wins Over Tweens—and Their Parents
Before officially launching Pinkie, a company that makes organic, toxin-free period pads designed for tweens and teens, ...
Foot Locker’s Q4 results reveal struggle to attract ‘cautious’ Gen Alpha, Gen Z shoppers
Foot Locker’s quarterly results missed Wall Street’s expectations as total sales decreased due to Gen Alpha and Gen Z’s “cautious” spending habits.
Yahoo Finance10d
How instant-ramen marketer Samyang built Gen Alpha’s favorite brand
Samyang Foods, the maker of Buldak, sprung into action as the video went viral. Just a month later, the brand engineered another moment designed for virality, delivering a Buldak-themed party ...