Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

The estimated 46 million Generation Alpha shoppers in the US represent around $28 billion in spending power and their ...

A recent study looks at how the youngest generation is saving up for the future and the top 10 companies they’re spending on.

The maker of Buldak has quickly ramped up an agile marketing team in the U.S. to capitalize on the brand’s retail growth and consumer love.

Generation Beta takes its name from the Greek alphabet, but for some parents—and every school-age child—its connotation is ...

Foot Locker’s quarterly results missed Wall Street’s expectations as total sales decreased due to Gen Alpha and Gen Z’s “cautious” spending habits.

Samyang Foods, the maker of Buldak, sprung into action as the video went viral. Just a month later, the brand engineered another moment designed for virality, delivering a Buldak-themed party ...