Discover how Generation Alpha values and chooses brands committed to ethical practices and social responsibility.

According to a new study by the Oxford University Press, one of the most popular words used by Generation Alpha - those born between 2010 and 2024 - is so offbeat that not even their closest ...

And, of course, one thing that brought Generation Alpha some semblance of joy—TikTok—could be banned. This is a generation of ...

The year 2025 marks more than just another turn of the calendar, it signals the arrival of a new generation, Generation Beta, ...

While you’re busy optimizing for Instagram ads and debating TikTok strategies, you’re completely neglecting the digital spaces where Gen Alpha is living, playing and engaging. You’re missing ...

Up to 20% of Gen Z and Alpha are open to receiving pensions in cryptocurrency, according to a Jan. 16 Bitget Research report shared with Cointelegraph. Moreover, 78% of the respondents expressed ...