Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

This article explores why Gen Z and Gen Alpha are struggling to afford life in the USA, touching on key areas such as housing ...

We figured that something had caused a disconnect between us and Generation Alpha. I had still been keeping up with the Gen-Z slang words like GOAT, stan, lit, and even it’s giving; I would half ...

A new survey finds that content creation and video-game development are the top career aspirations for today’s kids.

We’ve heard so much about the mental health struggles of American teenagers. But Generation Alpha is more self-confident than Gen X ever was -- and that's a benefit.

The cohort's behaviors, values and expectations set them apart from previous generations. Gen Alpha is growing up in an era of heightened health consciousness. As the first generation to come of ...

It can be difficult to keep track of all the new words Gen Z and Gen Alpha say on a consistent basis. Cap? Rizz? Sometimes it can feel like your child, teenager or even young adult are speaking a ...