Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

This article explores why Gen Z and Gen Alpha are struggling to afford life in the USA, touching on key areas such as housing ...

A new survey finds that content creation and video-game development are the top career aspirations for today’s kids.

We figured that something had caused a disconnect between us and Generation Alpha. I had still been keeping up with the Gen-Z slang words like GOAT, stan, lit, and even it’s giving; I would half ...

We’ve heard so much about the mental health struggles of American teenagers. But Generation Alpha is more self-confident than Gen X ever was -- and that's a benefit.

Foot Locker’s quarterly results missed Wall Street’s expectations as total sales decreased due to Gen Alpha and Gen Z’s “cautious” spending habits. The sneaker retailing giant’s total ...

A recently published report by Acorns, a fintech investment and wellness app, titled “Acorns Money Matters Report for Kids,” looks at how the current stress of finances by Generation Alpha’s parents ...

The cohort's behaviors, values and expectations set them apart from previous generations. Gen Alpha is growing up in an era of heightened health consciousness. As the first generation to come of ...