Forget about Gen Z, Generation Alpha is the new demographic on the style rise. Leading the charge at just 11-years-old, Kim Kardashian and Kanye West’s eldest daughter North West is making it overtly ...

Men in skirts and bold makeup, women with short hair and ties - genderless fashion is bridging the gap with the public through pop culture. While gender-neutral styles have gained popularity in the ...

Discover how Generation Alpha values and chooses brands committed to ethical practices and social responsibility.

This shift in the dynamics of fashion marketing can be attributed to several factors that highlight Gen Z’s increasing influence in shaping industry trends and consumer preferences. First and ...