It’s been a minute since Lifehacker looked at the slang of Generation Z—long enough that Generation Alpha has had time ... often regarding clothing. e.g.: "You ate that outfit." ...

Forget about Gen Z, Generation Alpha is the new demographic on the style rise. Leading the charge at just 11-years-old, Kim Kardashian and Kanye West’s eldest daughter North West is making it overtly ...

Discover how Generation Alpha values and chooses brands committed to ethical practices and social responsibility.

While you’re busy optimizing for Instagram ads and debating TikTok strategies, you’re completely neglecting the digital spaces where Gen Alpha is living, playing and engaging. You’re missing ...