When it comes down to it, though, the millennial generation and Gen Alpha really aren’t all that ... giant glasses, or a poodle perm: you will one day look back on your awkward stage and think ...

While you’re busy optimizing for Instagram ads and debating TikTok strategies, you’re completely neglecting the digital spaces where Gen Alpha is living, playing and engaging. You’re missing ...

Discover how Generation Alpha values and chooses brands committed to ethical practices and social responsibility.

The linguistic contributions Gen Zers brought to our society are officially vintage in the face of Gen Alpha’s influence. Born after 2010, this iPad generation is fluent in a rapidly evolving ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 12 hours 38 min ago By Garett Sloane - 1 day 1 hour ago By Lindsay Rittenhouse - 1 day 2 hours ago 1 day 3 hours ago By ...

(WJET/WFXP) — As we head into the new year, we’ll also be meeting a new generation: Generation Beta. You’re likely familiar with the generations that have come before this: the Greatest ...