Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

If you asked my parents, the eye-rolling, stubbornness, and back talk I endure from my Gen Alpha daughter is just “karma.” As a teen, I slammed doors, snapped at my mom about my style ...

Gen Z is entering the workforce and Gen Alpha is entering their pre-teen years. So who are they now? We put some research together to find out. Birth years: 1980’s and early 1990’s In 2019 ...

The cohort's behaviors, values and expectations set them apart from previous generations. Gen Alpha is growing up in an era of heightened health consciousness. As the first generation to come of ...

Raising healthy, happy, and disciplined Gen Alpha and Gen Beta children requires a thoughtful blend of love, guidance, and adaptability. Parents/Guardians must embrace new-age parenting by ...