The skincare brand is attempting to reconnect with its core audience through a tie-up with comedian Iliza Shlesinger for a ...

Sephora playing host to skin care and makeup-obsessed tweens and young teens on their special days is the latest trend in the Gen Alpha-led “Sephora kid” mania, a trend that sees preteens spending ...

We spoke with Evereden co-founder and CEO Kimberley Ho about her brand's expansive line of skincare and haircare for kids, teens, tweens and moms.

Bliss, the spa-founded skincare brand renowned for its innovative self-care products, is making a statement with a new ...

The campaign tells a story about how adults are opting for Bliss over pricey often gimmicky Gen-Alpha driven brands, drawn to its powerful skincare solutions that deliver visible results at an ...