Discover how Generation Alpha values and chooses brands committed to ethical practices and social responsibility.

The year 2025 marks more than just another turn of the calendar, it signals the arrival of a new generation, Generation Beta, ...

While you’re busy optimizing for Instagram ads and debating TikTok strategies, you’re completely neglecting the digital spaces where Gen Alpha is living, playing and engaging. You’re missing ...

It’s been a minute since Lifehacker looked at the slang of Generation Z—long enough that Generation Alpha has had time to develop and spread some of its own special buzzwords and jargon.

A rising wave of Gen Alpha slang is sweeping the internet, baffling parents as they try to decode the meanings behind viral terms like “rizz” and “gigachad.” The world of Gen Alpha slang ...

Gen Alpha, whose final members were born in 2024, makes up 23% of the global population. By 2029, their economic power is expected to be greater than $5.46 trillion, according to McCrindle Research.