Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

“Gen Alpha is perhaps more aware of environmental concerns, which could gradually lead to more eco-friendly behaviors.” In her report, she presented 51 companies that are exposed to this theme ...

We’ve heard so much about the mental health struggles of American teenagers. But Generation Alpha is more self-confident than Gen X ever was -- and that's a benefit.

Every new generation bears a stigma — could this one be the worst? The title “Generation Beta” — a cohort that was first ...

Discover the latest Gen Z slang and Gen Alpha lingo, from 'bae' to 'kms' and 'wtttp.' Explore the evolving language of youth culture.

HOUSTON, March 03, 2025 (GLOBE NEWSWIRE) -- Gen Unison published its Gen Alpha Screen Time Guide for parents and educators after a new study reveals that 40% of US 2-Year-Olds have tablets.

Foot Locker’s quarterly results missed Wall Street’s expectations as total sales decreased due to Gen Alpha and Gen Z’s “cautious” spending habits. The sneaker retailing giant’s total ...

The 2025 Common Sense Census report surveyed the media consumption habits of Gen Alpha children aged zero to eight years. This is the first post-pandemic examination of changes in children's screen ...