Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

“Gen Alpha is perhaps more aware of environmental concerns, which could gradually lead to more eco-friendly behaviors.” In her report, she presented 51 companies that are exposed to this theme ...

Every new generation bears a stigma — could this one be the worst? The title “Generation Beta” — a cohort that was first ...

A therapist said it's a great lesson for parents. Gen Alpha's new obsession is decluttering, inspiring their parents to donate the things they don't need, and be more discerning about what they buy.

A new survey finds that content creation and video-game development are the top career aspirations for today’s kids.

The analysts added that the spending habits of Gen Alpha, or the cohort born between the early 2010s and mid-2020s, may likely center around three major themes: gamification, wellness and ...

UBS highlighted over 50 global companies where analysts identified exposure to the Generation Alpha across multiple industries. ‘Gen Alpha’ are those kids born between 2010 and 2024 ...

Investopedia / Mira Norian Generation Alpha is the name given to those born between 2010 and 2024. Generation Alpha is the first generation born entirely in the 21st century, between 2010 and 2024.