Matt Murray uses Reddit as his primary resource for understanding his teen son, mastering the lingo enough to use it in his ...

From “mewing” and “slaying” to “sigma” and “rizz,” the lingo of Gen Alpha is baffling parents more than ever before. “When we ...

Gen Alphas love their skincare. Here is a roundup of the latest and safest products that are full of personality yet appropriate for young skin.

We spoke with Evereden co-founder and CEO Kimberley Ho about her brand's expansive line of skincare and haircare for kids, teens, tweens and moms.

Sephora playing host to skin care and makeup-obsessed tweens and young teens on their special days is the latest trend in the Gen Alpha-led “Sephora kid” mania, a trend that sees preteens spending ...

And, of course, one thing that brought Generation Alpha some semblance of joy—TikTok—could be banned. This is a generation of ...

Forget about Gen Z, Generation Alpha is the new demographic on the style rise. Leading the charge at just 11-years-old, Kim Kardashian and Kanye West’s eldest daughter North West is making it overtly ...

The year 2025 marks more than just another turn of the calendar, it signals the arrival of a new generation, Generation Beta, ...

Emerging as a significant force, Gen Z is driving the evolution of Pakistan's mobile-first market, reshaping how digital ...