More than 50 companies exposed to the ‘Gen Alpha kid and the Millennial parent’ theme
Gamification – Almost 60% of Gen Alpha have (as kids or teenagers) already discovered new brands, and are more likely to buy ...
Direct Marketing News8d
Gen Alpha prioritizes ethical brand engagements
Gen Alpha, born from the early 2010s onwards, is the first generation to grow up entirely in the digital age. They are highly adept at navigating multiple digital platforms, favoring interactive ...