Gamification – Almost 60% of Gen Alpha have (as kids or teenagers) already discovered new brands, and are more likely to buy ...

Oriard reminds parents that every generation, including Gen Alpha, brings its unique strengths and challenges. “To us, It’s not about whether they’re more or less respectful," she explains.

The truth is, language evolves, and each generation brings its own unique touch. While it can be fun to sprinkle in some new ...

Discover how Generation Alpha values and chooses brands committed to ethical practices and social responsibility.

And, of course, one thing that brought Generation Alpha some semblance of joy—TikTok—could be banned. This is a generation of ...

As consumers look to cut sugar intake, Zevia PBC aims to ensure its natural sodas are affordable and accessible to all ...

Are you slay? Not if you don’t know this Gen Alpha lingo. From “mewing” and “slaying” to “sigma” and “rizz,” youngsters’ slang is perplexing parents more than ever before.

It’s been a minute since Lifehacker looked at the slang of Generation Z—long enough that Generation Alpha has had time to develop and spread some of its own special buzzwords and jargon.

The start of 2025 will mark the end of Generation Alpha (generally said to have started ... the use of these generational labels as part of its research projects. Pew said that “the field ...

Spanning from 2025 to around 2039, this cohort follows Gen Alpha (2010–2024), Gen Z (1996 ... largely move away from generational labels in its studies, citing that factors like race and ...