As the 2024 NFL season concludes, viewership and engagement among Generation Z and Generation Alpha has hit a record high, ...

The year 2025 marks more than just another turn of the calendar, it signals the arrival of a new generation, Generation Beta, ...

Gamification – Almost 60% of Gen Alpha have (as kids or teenagers) already discovered new brands, and are more likely to buy ...

As consumers look to cut sugar intake, Zevia PBC aims to ensure its natural sodas are affordable and accessible to all ...

How the food retailer achieved a 200 per cent growth on TikTok courtesy of going private and being influenced by a celebrity.

Generation Beta officially starts this year. Researchers have already predicted the world they will come of age in.

Ahead of today’s show, Coach CEO Todd Kahn outlines how the brand has captured Gen Z in a way many struggle to; and what ...

Is Gen Z the most financially confident generation yet? Recent insights from Sanlam’s Financial Confidence Index (FCI) reveal that Zennials— Gen Zs and Millennials, born between 1992 and 2002 ...

Aliyah Norales, 25, told Newsweek: "We do find ourselves a little addicted to our phones sometimes—even if we don't want to ...

"What it ultimately boils down to is making music interactive... The format of music hasn't changed for centuries..." ...

Gen Z (or Gen Zedders) were born between 1997 ... Coined in 2008, Generation Alpha refers to children born from 2013 onwards. This group has no set end date yet, so a baby born in 2023 would ...