Overgeneralizing workers based on birth year creates artificial divides that overlook more pressing issues affecting people ...

“Gen Z, Gen Alpha and Beta are placeholder names until something can be applied to them.” In fact, many parents of Gen Beta babies are brushing off the title and instead changing the narrative ...

Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

A look at the world’s next generation, Generation Beta, which will be made up of babies being born this year.

People are utterly convinced that the new name given to all babies born in the last three months has a hidden meaning.

Gen Z, for example, is often characterised — sometimes willingly — as work-shy and entitled. Unbeknownst to them, Generations Alpha and Beta will inherit a deeply divided world. However ...

“Generations used to be named for historic events," Danny DeBold said. “Gen Z, Gen Alpha and Beta are placeholder names until something can be applied to them." ...

Gen Z is on track to become the largest and most powerful consumer generation in history. Comprising 32% of the global ...

Foot Locker’s quarterly results missed Wall Street’s expectations as total sales decreased due to Gen Alpha and Gen Z’s “cautious” spending habits. The sneaker retailing giant’s total ...

Most generations get a reputation once they can talk and walk about in the world. The newest cohort already has a bad rap, ...

Gen Z, for example, is often characterised ... Unbeknownst to them, Generations Alpha and Beta will inherit a deeply divided world. However, some members of the Silent and even Golden generations ...