Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google ...

A well-designed website can help a business in many ways. Companies across the globe use the Web to promote their goods and services, provide customer support and even produce additional income from ...

Google Analytics and Search Console data do not match. The discrepancy creates the impression that the data is inaccurate in some way. The reality is that the data is in fact accurate. The discrepancy ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Want to increase conversions and ROI? Analyzing site traffic and understanding user behavior via Google Analytics will help. Here's how. Google Analytics is a powerful tool that can give you a great ...

(1/3) Publishers, ecommerce sites, and marketers rely on Google Analytics data to make decisions that affect their business. But very few understand the vulnerabilities of Google Analytics and how ...

Google Analytics is making it easier for businesses to compare themselves against industry peers by expanding its Benchmarking feature to include 20 new unnormalized metrics, such as New Users and ...

Google is axing Internet Protocol (IP) address logging on its analytics platform. The decision could hamper marketing effectiveness by cutting off advertisers’ ability to access user location data, ...

Google will deprecate Universal Analytics next year, the company announced. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will ...

Sweden’s data protection watchdog has issued a couple of fines in relation to exports of European users’ data via Google Analytics which it found breach the bloc’s privacy rulebook owing to risks ...