Instagram is one of the most popular social media apps on the planet, and it just moved forward with a change that will allow users a new way to engage with content on the app. Throughout its existence,

Fire TV's mission is "to get [users] to the world's best content fast," Aidan Marcuss, the vice president of Fire TV, explains. Integrating one of the world's most popular social media platforms onto a TV's interface is definitely one way to push that boundary.

Reels are a popular feature of Instagram that lets users and brands make short and engaging videos to connect with their audience and attract new followers. Reels can be very addictive, and people can spend a lot of time watching them on the app.