For our latest survey data about news influencers, read the “News Influencers Fact Sheet.” A majority of Instagram news influencers (57%) explicitly claim a clear political party or ideology. Within ...

AI influencers may be taking work away from human influencers, the FT reported. Virtual influencers — who look like real people — are striking six-figure deals with luxury brands. One of the companies ...

While TikTok has grown into perhaps the largest platform for mental health discussions, Instagram remains a strong contender in its own right. Mental health influencers on Instagram range from ...

Social media posts by A.I.-created travel avatars cost far less to produce, yet look and sound real. Human influencers worry ...

Less is more when it comes to social media stardom — as in, less clothing equals more money. A study of the world’s most popular Instagram influencers has uncovered that those who flash their flesh ...

For brands looking to create authentic connections with their audiences on Instagram, influencer partnerships have become a powerful tool. Strategically leveraging these partnerships can significantly ...

Being home to high-profile events like New York Fashion Week and the US Open and to some of the world’s best hotels and trendiest restaurants — it’s no wonder NY is also the hub for some of the ...

Instagram influencers often lead glamorous lifestyles—in fact, that’s kind of their whole thing. But where does the money come from to live in luxury? Influencers can earn income in a number of ways, ...