Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Overgeneralizing workers based on birth year creates artificial divides that overlook more pressing issues affecting people ...

sustainability will not just be a preference but an expectation," Mr McCrindle said. "This generation will be raised by millennial and older Gen Z parents, many of whom prioritise adaptability ...

The year 2025 marked the introduction of a new generation, at least according to demographers at McCrindle, an Australia-based research firm that claims credit for coining the name of the ...

According to McCrindle, 36% of Gen Z parents, compared to 30% of millennial parents, strongly agree that children's screen time should be limited. Pressures of climate change with eco-conscious ...

This new climate of connectivity makes the leap from Gen Z to Alpha the largest in history, according to McCrindle - even bigger than than from Baby Boomers to Gen X, who experienced the invention ...