Matt Murray uses Reddit as his primary resource for understanding his teen son, mastering the lingo enough to use it in his ...

Gamification – Almost 60% of Gen Alpha have (as kids or teenagers) already discovered new brands, and are more likely to buy ...

A rising wave of Gen Alpha slang is sweeping the internet, baffling parents as they try to decode the meanings behind viral terms like “rizz” and “gigachad.” ...

Gen Alpha, born from the early 2010s onwards, is the first generation to grow up entirely in the digital age. They are highly adept at navigating multiple digital platforms, favoring interactive ...

If you’ve ever been left confused trying to understand what it means to be “skibidi” or “sigma” by Gen Alpha - you’re not ...

Picture: TikTok @damonsharpe Comedian and Gen Alpha mum Kalah Lovegrove jokes about ... Ashely Fell says it helps them “to identify with people of their own generation.” ...