Creators are building mini-series, brands are testing campaigns through vertical micro-stories, while algorithms decide what ...

TikTok explains how its advertising campaigns and tools work in a free course for businesses, which comes with multiple videos and a downloadable guide. The new course, called TikTok Tactics, is ...

On 5 December, the European Commission secured a commitment from TikTok to implement advertising repositories to ensure full ...

In the space of four years, TikTok has secured more than one billion users worldwide, leapfrogging the likes of Twitter and Snapchat without even breaking a sweat. It was also the second-most ...

What do companies need to know when it comes to social media advertising? Core’s Stha Banks looks at the trends coming down the line. This year is expected to be another rollercoaster year for social ...

TikTok is expected to ride out the advertising slowdown, as the Chinese-owned social media titan becomes an outlier to the wider industry slowdown. According to a new report published by GroupM, the ...

Wondering whether TikTok has a place in your marketing mix? Check out these statistics and facts about the short video sharing platform. TikTok has proven itself more than the latest trending social ...

University of Wisconsin-Stout alum Emily Zugay started using Tik Tok in February as a fun pastime, never realizing she would rack up millions of views and catch the attention of some of the country’s ...