Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

This article explores why Gen Z and Gen Alpha are struggling to afford life in the USA, touching on key areas such as housing ...

A look at the world’s next generation, Generation Beta, which will be made up of babies being born this year.

People are utterly convinced that the new name given to all babies born in the last three months has a hidden meaning.

Every new generation bears a stigma — could this one be the worst? The title “Generation Beta” — a cohort that was first ...

Despite being part of the most tech-savvy generations, Gen Z and Alpha are surprisingly more susceptible to online scams than ...

Did you know Gen Alpha isn’t the youngest generation anymore? January 1st marked the start of “Gen BETA”, people born between ...

We’ve heard so much about the mental health struggles of American teenagers. But Generation Alpha is more self-confident than Gen X ever was -- and that's a benefit.

The estimated 46 million Generation Alpha shoppers in the US represent around $28 billion in spending power and their ...