Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

This article explores why Gen Z and Gen Alpha are struggling to afford life in the USA, touching on key areas such as housing ...

Use of AI like Chat GPT among Gen Alpha for schoolwork is on the rise. Some students say it's not worth the risk.

Generation Z is entering the workforce unprepared, lacking essential skills and work ethic, and both parents and educators ...

Overgeneralizing workers based on birth year creates artificial divides that overlook more pressing issues affecting people ...

Generation Beta takes its name from the Greek alphabet, but for some parents—and every school-age child—its connotation is ...

Despite being part of the most tech-savvy generations, Gen Z and Alpha are surprisingly more susceptible to online scams than ...

With a growing presence on virtual platforms and a secret software weapon, Walmart is paving the way for marketers in virtual ...

Foot Locker’s quarterly results missed Wall Street’s expectations as total sales decreased due to Gen Alpha and Gen Z’s “cautious” spending habits.

A look at the world’s next generation, Generation Beta, which will be made up of babies being born this year.