Mars Wrigley is spending millions of dollars in a bid to restore chewing gum to its former glory ... Mars is instead promoting its Orbit and Extra gum brands through the lens of mindfulness ...

Wrigley’s Extra gum ... flexed creatively to meet any markets’ needs.” For a long time, chewing gum has had a fairly bad image in terms of tooth damage, which explains why brand identities favoured ...

that William Wrigley Jr., President of the $35,000,000 Wrigley chewing-gum corporation, would resign at the next stockholders’ meeting; that his son Philip K. Wrigley. 29, would take his place.

Wrigley?s 5 Gum has signed as the first brand to sponsor ... 5 Gum was chosen as the launch sponsor because the chewing gum brand is targeted at young, tech-savvy consumers who are looking for the ...