Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

s commercials. Additionally, the 5 Gum logo is included in the top right-hand corner of the app that takes users to Wrigley?s mobile site where they can learn more about 5 Gum. Users can filter music ...