Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Every generation has chased trends. But were there ever this many? And did it ever feel this bad, or this hard, to just want to fit in? To some members of Gen Z, the objects of teenage yearning feel ...

"I have been sharing fashion content online since 2009, and as someone chronically online, it has been interesting to see the growing discourse around millennial versus Gen Z style, with both ...