Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

This article explores why Gen Z and Gen Alpha are struggling to afford life in the USA, touching on key areas such as housing ...

A recent study looks at how the youngest generation is saving up for the future and the top 10 companies they’re spending on.

Use of AI like Chat GPT among Gen Alpha for schoolwork is on the rise. Some students say it's not worth the risk.

Generation Beta officially arrived on Jan. 1, successors to Gen Alpha. While the name follows the conventions of the Greek alphabet, its connotation is less scholarly and more sus for some young ...

Ageism in the workplace isn’t just outdated—it’s a competitive risk. This is the year to harness diverse perspectives, ...

The report also highlights shifting player engagement trends, with Gen Z and Gen Alpha leading ... technological shift isn’t just shaping the future - it’s defining it.” ...

Most generations get a reputation once they can talk and walk about in the world. The newest cohort already has a bad rap, and they haven’t even started eating solids. Generation Beta officially ...