Sinar Daily on MSN15h
From digital natives to digital immersion: The changing landscape of generational behaviour
As we navigate the 2020s, understanding the distinctions between Gen Z and Gen Alpha has never been more crucial for parents, ...
Washburn Review6d
From Gen Z to Gen Alpha—What’s Next for Generation Beta?
The year 2025 marks more than just another turn of the calendar, it signals the arrival of a new generation, Generation Beta, ...
BevIndustry7d
CPG brands, retailers adapting to Generation Z, Alpha needs
As consumers look to cut sugar intake, Zevia PBC aims to ensure its natural sodas are affordable and accessible to all ...
More than 50 companies exposed to the ‘Gen Alpha kid and the Millennial parent’ theme
Gamification – Almost 60% of Gen Alpha have (as kids or teenagers) already discovered new brands, and are more likely to buy ...
Marketplace10d
This year marks the start of a new generation, and marketers are already taking notice
Generation Beta officially starts this year. Researchers have already predicted the world they will come of age in.
Why Grill’d’s TikTok has gone private for Gen Z and Gen Alpha customers
How the food retailer achieved a 200 per cent growth on TikTok courtesy of going private and being influenced by a celebrity.
Soap Central Lifestyle on MSN1d
Viral ‘brain rot words list’ TikTok trend—what’s it all about?
If you're chronically online on TikTok, chances are you have been seeing the "Brain Rot Words List" on your FYP.
NBC New York7d
NFL goes after Gen Z fans by courting creators on YouTube, Instagram and Snapchat
As the 2024 NFL season concludes, viewership and engagement among Generation Z and Generation Alpha has hit a record high, ...
Bizcommunity4d
Alpha Like Z: Patterns of growing financial confidence across emerging generations
Is Gen Z the most financially confident generation yet? Recent insights from Sanlam’s Financial Confidence Index (FCI) reveal that Zennials— Gen Zs and Millennials, born between 1992 and 2002 ...