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The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG ...
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Earlier this year, FCB/SIX India made several other senior appointments to support its growth plans. In March, Chinmay ...
AI's role in advertising dazzles with personalisation, but it also brings along ethical challenges, forcing brands to balance ...
TheDailyGrind campaign takes a bite out of snack culture, creatively leveraging a national habit to spotlight oral health. But can toothpaste keep up with the modern muncher?
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Discover the financial disadvantages independent advertising agencies may encounter when selling to global networks, as explained by the chairman and co-founder of GoZoop Group.
The CMO’s MO (modus operandi) shines the spotlight on some of India’s prominent chief marketing officers as they share their marketing mantra, trends for the future, and what keeps them up at night.
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