Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Use of AI like Chat GPT among Gen Alpha for schoolwork is on the rise. Some students say it's not worth the risk.

We’ve heard so much about the mental health struggles of American teenagers. But Generation Alpha is more self-confident than Gen X ever was -- and that's a benefit.

Every new generation bears a stigma — could this one be the worst? The title “Generation Beta” — a cohort that was first ...

Ultimately, many Gen X parents are helicopter parents because they remember what it was like to grow up without a safety net.

Generation Beta takes its name from the Greek alphabet, but for some parents—and every school-age child—its connotation is ...

A recent study looks at how the youngest generation is saving up for the future and the top 10 companies they’re spending on.

Social media is driving the “Sephora kids” epidemic, as beauty brands and pre-teen influencers fight for the attention of Gen Alpha – children ... we are and what we like, what we’re ...