As one of the things that terrified Gen X as kids that turned out to be no big deal, swallowing gum isn't truly that big of a ...

Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Use of AI like Chat GPT among Gen Alpha for schoolwork is on the rise. Some students say it's not worth the risk.

We’ve heard so much about the mental health struggles of American teenagers. But Generation Alpha is more self-confident than Gen X ever was -- and that's a benefit.

Ultimately, many Gen X parents are helicopter parents because they remember what it was like to grow up without a safety net.

“At least I am Alpha,” the 12-year-old told The Journal. Some parents, however, are brushing off the connotations associated with their kids’ generation, saying the title of “beta” is ...

A recent study looks at how the youngest generation is saving up for the future and the top 10 companies they’re spending on.

Social media is driving the “Sephora kids” epidemic, as beauty brands and pre-teen influencers fight for the attention of Gen Alpha – children ... we are and what we like, what we’re ...