After YouTube, TikTok and other short-form video specialists have drawn viewers in the living room, Instagram is launching an app on Amazon Fire TV.

Meta is testing a version of Instagram for TV. The idea is to allow users to watch Instagram Reels, the social media platform's short-form videos, on a big screen with other people, the technology conglomerate said Tuesday.

In the battle for your attention, Instagram is betting that more control over the algorithm could keep you scrolling on Reels.

Instagram’s December 2025 update introduces a new AI-powered feature that lets users tailor their feed by showing only the Reels they want to see, giving them more control over what appears while scrolling.

Instagram is developing a “Blend” feature that creates a private feed of Reels recommended for you and a friend. The company told TechCrunch on Friday that the feature is an internal prototype and is not being tested externally. The feature was first ...

Instagram Reels is a feature that lets you create and share fun videos with music, filters and other effects. You might think that Reels shows you videos that match your interests and preferences, based on what Meta, the parent company of Instagram, claims.