Twelve of Hello Kitty's friends are being introduced in the US for the first time by Sanrio. The new characters will be ...

Sanrio ad Jazwares are teaming up again to celebrate the Year of the Horse with a new premium Hello Kitty plushie to help ...

Pop Mart announced a new crossover with Sanrio that involves two Skullpanda plush pendants that look like Kuromi and My ...

Sanrio has been around for decades, and in that time, Hello Kitty has become a true global phenomenon. The kawaii mascot has become one of the best-selling figures in the world, and Hello Kitty is ...

Tomokuni Tsuji speaks with Monocle about retail expansion in Asia, new character strategies, and why the brand’s enduring focus on joy keeps its business thriving across generations. When Tomokuni ...

The Kuromi pendant is made for the sweet-but-unhinged crowd. With its black-and-pink palette, mischievous energy, and ...

Sanrio and Spike Chunsoft have revealed a new collection of merchandise that pairs characters from Danganronpa V3: Killing Harmony with Sanrio mascots. The companies are selling the new items via ...

Halloween is right around the corner, and the popular crochet kit company, Woobles, has a creative way to combine spooky Halloween vibes with cute Sanrio characters. Specifically, the Sanrio company ...

Megan is a lifelong lover of storytelling and considers video games one of the best ways to tell meaningful and immersive stories. She loves single-player narratives, RPGs, and any game that has a ...

Shintaro Tsuji, CEO of Sanrio, will step down on July 1 and hand over the reins of the Japanese company that created global mega-star character Hello Kitty to his grandson. Change is coming to a ...

Sorry, Hello Kitty, there’s a new kid on the block, and she’s already got a big head. Kirimi-chan is the latest character to join Sanrio, the Japanese lifestyle ...