TikTok is recommending search terms on videos as it looks to become more of a search engine. Creators said they often find the suggested phrases are false, sensational, or simply irrelevant. TikTok ...

After building out its Search product over the past few years to take on Google, TikTok is now taking its Search ambitions even further by allowing advertisers to target its search results page.

Study shows Gen Z increasingly using TikTok as a search engine; businesses shift marketing strategies to engage younger users on the platform. TikTok is increasingly used as a search engine, ...

TikTok has moved well beyond its roots as a short-form video app. It now serves as a search destination where people turn for answers, ideas, and products. Creator Search Insights gives creators and ...

It’s official – TikTok is bringing ads to its search results. In TikTok Ads Manager, you’ll find the “Search Ads Toggle.” This newly added feature “leverages advertisers’ existing In-Feed Ad creative ...

Users will start seeing sponsored posts when they use TikTok’s in-app search feature. Users will start seeing sponsored posts when they use TikTok’s in-app search feature. is features writer with five ...

Creators on TikTok are constantly dolling out the same three pieces of advice: be authentic, find the creativity gap, and post every single day. Being authentic is not something that can be taught, ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. TikTok’s adding another way for brands to get their ...

Warning: This story discusses eating disorders. If you or a loved one is struggling with an eating disorder, the National Eating Disorders Association (NEDA) offers a free and confidential screening ...